Candytech, a Czech company that helps companies create and measure Facebook marketing campaigns, has gathered a wealth of Facebook-specific data over the years via its statistics portal SocialBakers.
The company has put together this great infographic, offering an overview of Facebook’s growth and population throughout 2010. Some key stats:
- Facebook ballooned from 337 million to 585 million users in 2010
- That means roughly 7.9 new users signed up every second of the year, on average
- USA and the UK are in the top 3 countries, but Indonesia is second with 32.1 million users
- The top 10 countries make up nearly 60% of all users
- The large majority of users is between 18 and 34 years old
- … but the fastest growing age group is 65+ (+124%)
- Three food brands (Coca-Cola, Starbucks and Oreo) make up the top 3 brands on Facebook
- Michael Jackson may have passed away, but his legacy is strong: 26.2 million fans
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