EXCLUSIVE: Video streaming juggernaut Netflix is becoming an original programming player. In what is probably the biggest gamble in its 14-year history, I hear Netflix has outbid several major cable networks, including HBO and AMC, for Media Rights Capital's drama series House of Cards, executive produced and directed by David Fincher and exec produced by and starring Kevin Spacey.Negotiations are still going on, but I hear Netflix landed the drama project by offering a staggering commitment of two seasons, or 26 episodes. Given that the price tag for a high-end drama is in the $4 million-$6 million an episode range and that a launch of a big original series commands tens of millions of dollars for promotion, the deal is believed to be worth more than $100 million and could change the way people consume TV shows.
Ever since Liberty Media chairman John Malone in October drew a comparison between Netfix and HBO, industry experts have speculated whether Netflix would become the next HBO by venturing into originals. HBO, too, established itself as premium cable movie channel before hitting gold with original series that have now become its bread and butter. Netflix, which dominates the movie streaming market at 61%, had said in the past that it was not interested in branching into original programming. Until now.
Read More »"
No comments:
Post a Comment